BSc (Hons) Business Data Analytics

The modern business organization and its consumers generate vast amounts of data, given that information technology and social media are pervasive. Organisations use these data for business decision making and operational optimisation in many ways. This has led to the emergence of the field of business data analytics. In this BSc (Honours) Business Data Analytics course students learn how organisations and its customers generate, store and analyse these data for the benefit of the business.

It has a strong focus towards defining the data analytics requirement of a business, to support organizational decision making and will equip the students with data analytics, forecasting, data visualization, decision making and consultancy skills. The course will provide the students with professional skills and values that will enable them to become a key player in the global business environment as well.


Awarded by the University of Westminster UK

Recognized By UGC

Recognized by the University Grants Commission of Sri Lanka

Next Intake

September, 2022

Intakes - January/May/September


4 Years (Full Time)


  • This course equips students to understand how data is: generated in organizations, how it is stored and how it is analyzed for the purpose of business decision making and operational optimization.
  • Theories, tools and techniques from the disciplines of Data Science, Information Systems and Business Management which are essential to develop this capability are taught in this course.
  • Students will acquire data analytics, forecasting, data visualization, decision making and other business management skills towards the end.
  • A carefully architected set of core modules and optional modules enable students to study towards various career options.
  • Such career options are flourishing in a world where both the organizations and its consumers generate vast amounts of data.

Associated Careers

  • Operations Business Analyst
  • Financial Data Analyst
  • Consultant
  • Analytics/Innovation
  • Digital Marketing Analyst
  • Data Governance Specialist
  • BI Analyst
  • BIG Data Entrepreneur

Course Outline

This course has been designed to:

  • Provide students with knowledge of the relevant fundamental principles and technologies that underpin the disciplines of Business Management, Data Science, and Information Systems.
  • Initiate students into the selection and application of cutting-edge Data Science and Information Systems techniques and tools to collect, store, prepare, analyse and visualise business data.
  • Thereby help students learn the theories and acquire the skills required for Business Data Analytics and Decision Making from all the above three disciplines.
  • Raise aspirations through transformative learning including a year of work experience and work-based simulations.
  • Provide a motivating and inclusive environment with the opportunity to develop themselves intellectually and socially.
  • Encourage students to develop as independent and self-critical problem solvers and global citizens.

Core Modules

  • Business Concepts
  • Database Design and Implementation
  • Business information System Concepts
  • Applied Mathematics
  • Statistical Modelling and Analysis
  • Accounting and Finance for Business

Core Modules

  • Machine Learning and Data Science
  • Agile Project Management
  • Management Decision Making for Business
  • Service Operations Management

Optional Modules 

  • Business Analytics
  • Database Systems
  • Business Ethics and CSR
  • Web Enabled Business

A 12 month industrial placement period is compulsory as it is credit bearing. This experience will give you additional practical skills and a competitive edge in the job market. The IIT students have 100% employment assurance and most often selected for lucrative employment at renowned organisations.


Core Modules

  • Final Year Research Project
  • Data Visualisation and Dashboarding
  • Big Data Analytics

Optional Modules 

  • Applied Artificial Intelligence
  • CRM & CM with Business Intelligence
  • Strategic Management
  • Digital Analytics
  • Forecasting for Managers
  • Social Media for Business
  • Advanced Analytics

Entry Requirements

Students should obtain a minimum of 3 passes at the GCE Advanced Level or Foundation Certificate in Higher Education and obtain a minimum of 6 passes in the GCE Ordinary Level with Credit passes in English & Mathematics.

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